Case #3: Difficulties in Attracting Hotel Guests

Client's Request

A hotel in southern Russia faced difficulties in attracting guests due to a lack of positive reviews on Google Maps and some negative comments. The hotel owner decided to order reviews on Google Maps to improve the rating and attract more guests. However, previous methods did not yield results, and some reviews were removed.

• Stimulating Organic Reviews

  We started by motivating real guests to leave reviews on Google Maps. They offered hotel guests discounts on future bookings or free services for writing honest reviews on Google Maps. This helped create more authentic and reliable reviews that did not raise suspicions with Google's algorithms and improved the hotel's perception among new potential guests.

• Registering Diverse Accounts

  To enhance the credibility of the reviews, our company attracted guests from different regions and countries. Geographical diversity helped avoid suspicion of manipulation. Reviews came from guests with various experiences, adding authenticity and appeal. These Google Maps reviews looked more plausible and contributed to strengthening the hotel's reputation.

• Imitation of Personal Experience

  The company also focused on creating unique and detailed reviews. Each review contained specific details about the rooms, service, location, and features of the hotel. Guests described their experiences, making the reviews useful for other travelers and enhancing the positive perception. Such reviews looked natural and believable, increasing the trust of potential clients.

• Gradual Release of Feedback

  To minimize the risk of blocks and suspicions, the company "Reviews Plus" added reviews gradually. Over several months, new reviews appeared on Google Maps, creating the impression of a natural growth in the hotel's popularity. The gradual addition of reviews helped improve the rating and attract more attention from travelers looking for a reliable place to stay.